I’m Ryan Douglas, and I’m a man of many talents. One of the skills I am most proud of is in being able to produce high-quality content that both readers and search engines alike will enjoy.
My writing philosophy is simple. Literally. Unless you’re creating copy for a specialized audience, craft your words so that everyone can understand them.
Never drown your readers with jargon or try and talk over their heads. Keep the tone conversational, as if the reader were sitting directly across from you.
Always be honest, direct and helpful. This mentality works in copy just as well as in real life.